Social Media Management

Social Media Management
By Digital SEO Inc.

Social Media Management consists of us administering
YOUR company’s social media marketing.

Digital SEO Inc.'s Social Media Managers are highly motivated and creative with experience and passion for connecting with current and future customers.

That passion comes through as she/he engages with your customers on a daily basis, with the ultimate goal of:

A. Turning fans into customers.
B. Turning customers into advocates.

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Engage, Promote & Encourage Community participation.

Community leadership and participation (both online and offline) are integral to success in Social Media Management.

An essential component is communicating your company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.

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Content Management & Creation

Digital SEO Inc's Social Media Manager will be instrumental in managing your company’s content-related assets.

Google’s #1 search ranking factor is relevant content (content that serves searchers’ needs the best). So managing and creating content will be part of Digital SEO Inc's Social Media Management for you and/or your business.

These content management duties include:

Administrate the creation and publishing of relevant, original, high-quality content on social media sites.
Recognition and rewards for participation in the company’s marketing and online review building.
Create a regular publishing schedule and promote content through social advertising.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
Manage or oversee all social advertising campaigns.

Here's what our Social Media Managers will do for your company

Manage social media marketing campaigns and day-to-day activities including:

Develop relevant content topics to reach the company’s target customers.

Create, curate, and manage all published content (images, video, written and audio/podcast).

Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

Conduct online advocacy and open a stream for cross-promotions.

Develop and expand community and/or influencer outreach efforts.

Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.

Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

Analyze and tweak strategy as needed.

Compile reports for management showing results (ROI).

Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

Monitor trends in social media tools, applications, channels, design and strategy.

Implement ongoing education to remain highly effective.

Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.